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Following are benefits of using digital marketing over traditional marketing for firms and companies.
Startups and small businesses have limited capital and cannot afford to spend on traditional marketing as it is very costly. On the other hand, digital marketing comes in as a budget-friendly and effective marketing medium.
According to Google, companies implementing digital marketing strategies have 2.8 times better revenue growth expectancy. Digital Marketing not only reduces the customer acquisition cost, but with the execution of effective digital marketing strategies, companies are able to double their profits, thereby providing a better ROI.
The laser-focused audience that you attract using digital marketing technologies, further helps in creating a viral loop and thereby helping in building your brand and improving your online reputation.
Digital Marketing provides an equal platform for small businesses, medium-sized businesses and large corporations. Small businesses can now engage with their customers on the same digital platform used by large corporations.